Speakers

Mark Mitchell

Digital Marketing Manager | Prospects

Mark Mitchell is Digital and Commercial Marketing Manager for the charity, Shaw Trust and has been a CommuniGator customer and advocate for five years. Mark has more than 20 years’ experience in the marketing industry and in his current role is responsible for the Digital and CRM strategy across the Shaw Trust Group. This includes managing and implementing a successful digital and customer relationship system strategy as well as enhancing the charity’s offer with commercial marketing techniques.

Mark is passionate about his work and enjoys creating marketing, sales and data strategies which achieve results. He understands the importance of analysing results to help improve performance. Mark also specialises in Microsoft Dynamics and has helped implement the customer relationship system into the group, maximizing the marketing potential for different areas of the organisation.

His most memorable work achievement is attracting more than 200,000 visitors to the WorldSkills event at ExCeL, using a marketing strategy that he formulated, incorporating strategic partnership marketing and data strategy to ensure targets were reached.

Outside of work, Mark enjoys walking; he once walked 100km in 18 hours and has also completed the three peaks challenge. He also enjoys golf and plays at a competitive level.

About Shaw Trust
Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally.

Our specialist services help people gain an education, enter work, develop their career, improve their wellbeing or rebuild their lives. As a charity we add value to every service we deliver by investing back into the people and communities we support.

Shaw Trust is one of the largest 25 charities in the UK. Comprising Shaw Trust, Prospects, Ixion and Shaw Education Trust, we use our 75 years’ combined experience to support people to develop their potential. By joining together we are working to reach one goal: to help transform the lives of one million young people and adults each year.

Our 3,500 staff and 1,000 volunteers provide joined-up services for government, local authorities, combined authorities, employers, stakeholders – including the Department for Work and Pensions, Education and Skills Funding Agency, clinical commissioning groups and NHS Trusts – and individuals.

For more information please visit: https://www.shaw-trust.org.uk/

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