PR Smith is an international speaker (incl TEDxTalks), marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan. Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing and now adopted by innovative companies like Linkedin, KPMG and smaller start-ups. He has just launched the SOSTAC® Certified Planners online portal www.sostac.org where managers learn how to write the perfect plan (in 4 minutes) & apply it thereafter. Professionals can also become SOSTAC® Certified Planners. Paul has just become the managing partner of Sri Lankan Golf. Paul is also founder of the Great Sportsmanship Programme www.GreatSportsmanship.org an inspirational NFP edutainment programme which inspires youths, through short stories about sportsmanship, to become a new generation of global citizens with real sportsmanship values while also boosting interest in reading and sport.