Andrea Clatworthy.

Head of ABM EMEIA.

Andrea is the leader and evangelist for Strategic Account Based Marketing (ABM) in Fujitsu, and heads up the EMEIA team of excellent ABMers who work closely with sales and account managers to devise and execute strategies, campaigns, and initiatives to open doors and deepen engagements at strategic and high growth customers.

Before 1st April 2016 she was Marketing Director for Fujitsu in the UK for the Public and Private Sector – with a job title of Head of Client Marketing. She joined Fujitsu at the end of 2010, prior to this she was Marketing Director for Logica in the UK.

Andrea had been with Logica for 14 years after joining as a graduate in 1996. During this time she held several roles including Marketing Director for their fast-growing Middle East and Africa region, Iberian cluster and various global sectors.

Andrea was ranked number 10 in our Top 20 Women in Tech.

Specialties: ABM, the leadership of marketing and communications, strategic and tactical; M&A internal and external comms; culture and change management; branding and identity.

Angela & Waheed’s SESSION

The Agile and Strategic ABM Paradox

ABM is a long-term strategy to develop specific accounts, but as consumers adjust to their new, fast changing business needs, how can strategic ABM fit and help you stay relevant?

Moving at your customer’s pace has never been more important and flexing your response to your needs is vital for planning and execution of ABM. Use agile concepts in ABM will give you a trusted role in their transformation and allow you to predict and respond faster to customer needs.

In this session, Angela and Waheed will share their latest innovation ABM at Fujitsu. Explore how they’ve taken an established ABM program, added a healthy splash of agile thinking and transformed their ABM operation to be customer relevant in real-time, while maintaining the integrity of a longer term, strategic approach.

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Andrea Clatworthy.

Head of ABM EMEIA.

Angela & Waheed’s SESSION

Gatorcon 2020

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