GOOGLE ANALYTICS: UNDERSTAND WEBSITE TRAFFIC
Are you taking full advantage of what Google Analytics can do for you? By the end of this session, you’ll know what feature you should be using and why.
Google Analytics is a vital tool in understanding how people behave on your website. It helps you get a deeper understanding of your customers so you can deliver experiences better and drive results.
Ben will explore various features of Google Analytics including goals, events, and more as you see how to use those features to answer questions to move your marketing forward. This talk will help you get the very best from your data and master the key facets of Google Analytics.