The 5 most important Marketing KPI’s and how to track them
Marketing has never been more measurable, more numbers-driven. It is as much about metrics as it is about messaging.
A successful marketer needs to be fluent in the numbers and KPIs that are representative of your organisation’s success.
In this session Christelle will talk about the critical measures of Marketing your CEO really cares about, how to calculate and track those KPIs and how to prove the real value of your marketing efforts.