HOW TO USE INTENT DATA TO FIND YOUR NEXT CUSTOMERS
Would you like to know if your customers are currently in market for your solution or product? If you did, providing leads for your sales team would be much easier, right? Luckily, there are ways of tracking, measuring and acting on intent data. In this Masterclass, Mark will help you understand what intent data is and how to capture it, as well talking through some of the tools, tricks and tips that can help you use intent to find and target the accounts that are most likely to convert. Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.