The Agile and Strategic ABM Paradox
ABM is a long-term strategy to develop specific accounts, but as consumers adjust to their new, fast changing business needs, how can strategic ABM fit and help you stay relevant?
Moving at your customer’s pace has never been more important and flexing your response to your needs is vital for planning and execution of ABM. Use agile concepts in ABM will give you a trusted role in their transformation and allow you to predict and respond faster to customer needs.
In this session, Waheed will share her latest innovations on ABM at Fujitsu. Explore how she has taken an established ABM program, added a healthy splash of agile thinking and transformed their ABM operation to be customer relevant in real-time, while maintaining the integrity of a longer term, strategic approach.